The Purple Rose Theatre Company has partnered with Americans for the Arts to participate in the Arts & Economic Prosperity IV™ Economic Impact Study Service.
The research study, which is being conducted by Americans for the Arts, the nation’s leading nonprofit organization for advancing the arts, will evaluate the impact of spending on the local economy byPurple Rose and its audiences.
“We are very excited to partner with Americans for the Arts for this Economic Impact Study,” said Guy Sanville, artistic director and CEO of Purple Rose in a press release. “We believe the results will show that the arts and especially those in the not-for-profit sector, with particular emphasis on the Purple Rose, generate a significant number of jobs and revenue in Southeast Michigan.”
As a study partner, the theatre will gather detailed economic and event attendance data from visitors and attendees.
The study will evaluate the impact of the theatre company on local employment and government revenues. It is expected that the findings will demonstrate that the PRTC is a valuable contributor to the region’s nonprofit arts and culture industry.
Customized findings will demonstrate the impact of spending by the Purple Rose and its audiences on the economy of Washtenaw County and the City of Chelsea.
The study’s results will include:
- The total dollars spent by The Purple Rose Theatre Company.
- The total dollars spent by audiences as a direct result of their attendance at The Purple Rose Theatre.
- The number of full-time equivalent jobs supported by these expenditures.
- The amount of resident, household income—including salaries and wages—generated by these expenditures.
- The amount of local and state government tax revenues generated by these expenditures.
For more information about the 2010 study, click here.
