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Vogel’s and Foster’s celebrating 25th anniversary

Photo by Lisa Carolin. Mike Jackson inside Vogel’s and Foster’s.
Photo by Lisa Carolin. The outside of Vogel’s and Foster’s.

By Lisa Carolin

It was 25 years ago when Mike Jackson was considering buying a business in Chelsea. He and his wife had moved to Chelsea just a few years before, and Jackson was working for Minnesota Fabrics as a store manager.

Word was that Vogel’s and Foster’s was going out of business and doing a going out of business sale. That’s when Jackson stepped in and took over the store.

“I consulted with a few people and got positive feedback,” said Jackson. “Chelsea had a good school district, an independent hospital, and we liked the community.”

The building that houses the store at 107 and 109 South Main Street was built in the 1870s. Jackson enjoys its history and has found everything from old letters and invoices to coal in the basement. He appreciates the store’s hardwood floors and original glass and wooden fixtures.

Photo by Lisa Carolin. there’s a wide variety of items available at Vogel’s and Foster’s.

What changes has Jackson seen in the last 25 years?

“When I first took over Vogel’s and Foster’s, most people who lived in Chelsea grew up in Chelsea,” he said. “There is still a core group of people that have made this community what it is, but now there is a larger mix of people who didn’t grow up here. We were part of a wave of people moving in. The store’s customer base has changed that way too.”

Jackson has also seen a lot of change in the industry with retail stores closing around the country.

“There is a lot of sameness in big stores,” he said. “That’s why I try to have different things whenever possible. I like to surprise people in that I’m a little store in a little town that you’re going to find things you won’t find elsewhere. I try to educate myself and listen to my customers and listen to my employees.”

Photo by Lisa Carolin. A view from inside Vogel’s and Foster’s.

He says it tends to take newcomers to Chelsea some time to discover the store. Local events help such as the big sidewalk sale in downtown Chelsea. Sounds and Sights helps bring lots of people into town, but he says the biggest draw for stores like his is Wine, Women, and Shopping, the second Saturday in November. That’s Vogel’s and Foster’s busiest weekend of the year, and December is its busiest month.

He says that when people come to town to dine at the Common Grill and go to the Purple Rose Theatre, they often make time to shop, which is a boon for stores like his.

Vogel’s and Foster’s sells both men’s and women’s casual clothing, footwear, and accessories. The store offers tux rentals, free gift wrapping, gift certificates, varsity jackets, and a repeat rewards frequent buyer’s club.

As far as Jackson’s responsibilities at the store go, “I do whatever I need to do-bookkeeping, checking in merchandise, and buying for the store,” he said. “Much of what I’m buying is nine months ahead. In June, I’m going to a buying show for spring 2020.”

Jackson has 10 employees. He says one of the highlights of owning the store has been working with Chelsea State Bank and CEO John Mann, and that they’ve been very good to him.

Photo by Lisa Carolin. Inside Vogel’s and Foster’s.

According to Jackson, “What hasn’t changed in the last 25 years are anchor stores in Chelsea like Merkel Furniture (and Carpet One) and Heydlauff’s Appliances. Chelsea Lumber, too. We have a really strong downtown in Chelsea. The more of us there are, the more reason for people to come here and shop around. Chelsea has a unique quality of diverse stores and restaurants, all of which have a really good reputation.”

For more information on Vogel’s and Foster’s, go to https://vogelsandfosters.com.

Photo by Lisa Carolin. Some of the many items for sale at Vogel’s and Foster’s.
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