By Lisa Carolin
There is a new jewelry company in Chelsea, but it has no store front.
Rather, it’s a direct sales company where representatives host parties to sell jewelry.
Chelsea residents Kim Fullerton and Kathy Johnson recently started working for Mialisia, this jewelry company. They’ve been training and had the chance to meet the woman who founded the company, Annelise Brown, as well as Arianne Morgan, the executive national designer.
“Both are such friendly, warm, inspiring women,” said Johnson. “Annelise started making her jewelry in her basement and selling it at craft fairs locally, then around the country. Within a few years she had sold over a million dollars.”
Every piece of jewelry has a tag with an “M” and the infinity symbol, and every order has a note card that says, “You are of infinite worth.”
Fullerton and Johnson hope to have displays and sell Mialisia in local stores and boutiques. Fullerton was at the Chelsea Spring Expo, and on Sunday, May 4, at 1 p.m., both Johnson and Fullerton are having their own launch party at the Arctic Breakaway inside the Arctic Coliseum.
Mialisia Versastyle Jewelry will be on display and available to purchase and order. There will also be psychic readings and chair massages.
Johnson compares Mialisia to Mary Kay and Thirty One, both direct sales companies.
“We bring the Mialisia concept to our customer’s homes,” said Johnson, who explains they offer home jewelry parties.
To understand the concept better, designer Morgan put together this website.
Check out Johnson’s website here.
